ASOS: To be amazon in the Fashion industry

ASOS.COM, autumn/winter 2008-9

ASOS.COM's chief executive Nick Robertson has put his cards on the table - and announced that he plans to turn the etailer into the AMAZON.COM of the fashion retail industry.

Whilst not divulging exact figures Robertson noted that ASOS.COM, which reported a 95 percent rise in first-quarter sales in June, hadn't been impacted by the recent credit crunch and that "everyone's online bit of their retail mix is growing like stink".

"I genuinely believe we're at the tip of the iceberg on this," he added.

As well as constantly evolving the mix of brands stocked, the etailer is implementing a range of initiatives - from the launch of a marketplace for second-hand clothes to homepages tailored for customers - to stay one step ahead of its increasingly-growing band of competitors.

But whilst high street retailers trading online are upping their game, Robertson believes they will never catch up.

"This is a fundamental difference: I can never see a situation where one high street retailer is going to stock 15 of its main rivals," he asserted in the interview with Reuters. "We will, because we're not a high street retailer."

Comments

Disclaimer

☝︎

Smile Blog does not claim ownership of any image/ content displayed. All articles are the personal opinions of The Smile Blog. Any external image/ content used will be credited accordingly. If you're the owner of the image/ content, and want it to be removed, we will gladly do so or have not credited you properly. Contact us

FTC: Keep in mind that we may receive commissions when you click links and make purchases via affiliate programs we are apart of.

This site uses COOKIES to deliver its services. By using this site, you agree to its use of cookies. Learn more



Reader's Favourites