Alexander Wang S/S 2010: Hannah Holman

Tarsha @ TFS

ALL OVER TOWN: Alexander Wang has proven he’s a street-chic kind of guy. Now, the CFDA Award winner will be taking that vision to the streets — literally. On Monday, he will launch his first ad campaign with promotional posters, photographed by Dan Jackson and featuring model Hannah Holman, plastered all over downtown Manhattan. The agenda? To celebrate Wang’s spring T collection, which hits his e-commerce site that day.

“The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Wang. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.”

The designer hired National Promotions & Advertising, the agency responsible for those ubiquitous Apple iPod posters, to blanket the intersections of Third Avenue and 12th Street and Grand and Crosby, as well as random hot spots throughout the East Village and Lower East Side. The ads will be replenished once a week for four weeks. As for whether the campaign will break in other cities, Wang said,

“if it becomes something people really respond to, but right now New York City is where it’s at. This is our home.”

Comments

Disclaimer

☝︎

Smile Blog does not claim ownership of any image/ content displayed. All articles are the personal opinions of The Smile Blog. Any external image/ content used will be credited accordingly. If you're the owner of the image/ content, and want it to be removed, we will gladly do so or have not credited you properly. Contact us

FTC: Keep in mind that we may receive commissions when you click links and make purchases via affiliate programs we are apart of.

This site uses COOKIES to deliver its services. By using this site, you agree to its use of cookies. Learn more